Being a Commercial Photographer is a very specialist skill.
As a commercial photographer working with clients across Cheshire, Shropshire, North Wales and the North West we produce photographs that have a particular purpose: Gaining a commercial advantage for our clients.
It is very easy for a photographer to shoot what they think you need, but without understanding what you want to achieve, what your competitors are doing and how your marketing currently works. Without this degree of planning no commercial photographer can produce photographs that increase your visibility, engage your clients and sell more of what you are selling. Planning is a large part of what we do.
Commercial photography now operates at many levels. The glamorous bit is high end advertising, selling expensive good and services in expensive magazines. But the internet is much more important for most businesses. Product photographs for e-commerce, staff photographs for the service sector, frequent updates of social media, public relations, as well as printed brochures and catalogs all need to be produced and all need very careful and specific planning.
The whole point of commercial photography is to help the client make money. We can advise you on what type of pictures work, how to improve your communications in specific areas, such as PR and e-commerce, and we can help your develop a visual strategy that will make you stand out from your competitors.
We are not here to service our own portfolio and much of what we do could be considered routine, but when it comes to your business nothing is routine and we aim to make sure you get the not just the best, but most suitable pictures for business goals.