Commercial photography is about supporting businesses with the full range of photography services and images they need to market and sell their products and services.
As a specialist commercial photographer I have the experience to photograph every aspect of your business ensuring that the visual styles match across all your marketing and sales material. I have 30 years experience in a wide range of fields including, press, public relations, property, engineering, science, medicine, education and advertising that gives me the skills to ensure that every client gets not just the photographs they need, but photographs that will work across their full range of marketing products.
BEING A COMMERCIAL PHOTOGRAPHER IS A VERY SPECIALIST SKILL.
As a commercial photographer working with clients across Cheshire, Shropshire, North Wales and the North West we produce photographs that have a particular purpose: Gaining a commercial advantage for our clients.
It is very easy for a photographer to shoot what they think you need, but without understanding what you want to achieve, what your competitors are doing and how your marketing currently works. Without this degree of planning no commercial photographer can produce photographs that increase your visibility, engage your clients and sell more of what you are selling. Planning is a large part of what we do.
Commercial photography now operates at many levels. The glamorous bit is high end advertising, selling expensive goods and services in expensive magazines. But the internet is much more important for most businesses. Product photographs for e-commerce, staff photographs for for web pages, frequent updates of social media, public relations, as well as printed brochures and catalogs all need to be produced and all need very careful and specific planning.
The whole point of commercial photography is to help the client raise their profile and get more clients. We can advise you on what type of pictures work, how to improve your communications in specific areas, such as PR and e-commerce, and we can help your develop a visual strategy that will make you stand out from your competitors.
Much of what we do could be considered routine, but when it comes to your business nothing is routine and we aim to make sure you get the not just the best, but most suitable pictures for business goals.