SCHOOL PROSPECTUS PHOTOGRAPHY
Producing high quality photography is a complex and vital part of you marketing mix. It doesn’t matter whether you are working on a web site, producing a new school prospectus, promoting an open day or running a social media campaign, professional photography will improve your output and give you an edge on your competitors.
Photography is the front line of your marketing strategy.
We produce work with a contemporary blend of documentary and lifestyle photography to create a dynamic and realistic vision of the schools and colleges we work with. This means we can work quickly to produce lots of real life images as well as producing staged set piece images for specific marketing materials.
Photo-shoots are tailored to each clients needs to provide superb illustrative and communicative images, whether you work with a highly detailed shot-sheet or just want to see what happens on the day. A photograph is only as good as the use you can make of it and we ensure that every photo-shoot generates not only the images you want, but the images you need.
Choosing a school or college is complex decision with many things to consider. The only factor that every student and parent consistently looks for is excellence.
It does not matter whether you are an academy or an independent, a nursery or a university, excellence should be at the core of everything you do. Excellence is not simply about academic result, it’s is about being a respected and admired for the life and learning experience you provide. Excellence should also be at the heart of all your marketing efforts. Whenever, wherever, and however you communicate, people need to know why you are excellent .
On printed and in digital communications, photography communicates faster than the written word, is more believable, and more memorable.
High quality emotive photography, focused on what makes you excellent, leaves a lasting impression on prospective students and parents.
EVERY YOUNG PERSON DREAMS.
Telling stories in your marketing material is fundamental to helping students build their dreams of a bright and successful future. There are many ways of doing this, news stories being the most obvious. However, limiting your story telling to newsletters and press releases limits their power and reach.
By widening your approaches you can build story telling in to the DNA of your marketing. When stories build on stories across multiple channels, your audience begins to see and believe the opportunities for success that youoffer.
ATTRACT NEW STUDENTS
Education marketing is all about recruiting new students. It doesn’t matter whether you are state maintained or receive your funding entirely from fees, new students are the life blood of every educational establishment.
But it’s not just about getting bums on seats. Attracting the students that are the best fit for your provision is crucial to long-term success. Parental choice means that every school and college is putting its future at risk if it does not meet the needs of its core student body.
Education marketing should not attempt to be all things to all people. It should focus on the core of what makes you prestigious and build on the dreams of the students. No school is unique, but they are all different. By exploring these differences, you give parents and students a reason to chose you.
When we produce photographs, we do so with the primary aim of attracting new students.