Sport is pretty important for everyone.
At the very beginning of school, from the first days in Reception Class, children get involved in the sporting life.
It begins with learning to catch, skip and run, and ends up with competitive inter-school matches.
Sport across the key stages is varied and progress, but across the educational sector it is massively varied with individual schools and colleges specialising in different sports.
From tennis, to lacrosse, rugby, football, cricket, netball and athletics, it is all played in school.
Prospective students and parents will be keenly interested in what sports you play and how active your students are. Some will want to know that coaching is excellent and matches their sporting ambitions.
It’s always a good idea to include sport in your marketing mix.